Tuesday, April 13, 2010

Bringing Back History


An article in the New York Times in 2008 said that Mad Men is having a lot of influence on the advertising today. The advertising agencies today take pride in this show since it depicts to the audience today about what the working of an agency is all about.

Many efforts are being made my a number of companies to connect themselves with the show. For instance, Zippo decided to sponsor the new DVD box-set of the show such that the box would be in the shape of a Zippo to signify the importance of smoking in that period.
Michael Kors also decided to give off the DVD sets of the show with every $350 spent on his Fall 2008 line of clothing. Marketers today are glad that this how helps them show the world their work. Also the show helps them in the working since they can actually see what the gains and loses of success are in the long run.

Issues relating to gender, race and religion are also being looked upon. The development america has gone through since that time is also highlighted through the show.

The show is having a great impact on society today and people are becoming well informed about the past through the show.

This clorox ad is a great example!

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