The 1960s: Advertising

The 1960s was the age for advertising. The social and technological changes of the decade created an era of consumerism. It was a decade of youth, and the turmoil of the political, moral and sexual revolutions that took place called for advertisers to build their strategies around these new ideologies.

A major philosophical shift took place in advertising at the beginning of the 1960s, as well. The traditional approaches taken by ad agencies began to change prior to 1960, embarking on an advertising and agency-wide creative revolution.